Video studio · Brooklyn, NY

Launch films and social video, made north of the machine.

We concept, write, edit and animate the films that launch products and keep them moving on social. Concepting, copywriting, editing, motion graphics and AI-generated content under one director, priced per video.

Start a project See pricing

$4,500Launch film, 16:9 and 9:16

From $1,750Product videos, per video

2 checkpointsApproval before and after the edit

1 directorOn every frame, every format

What we make

Three formats, one visual language.

Every video is built on the same system: your typography, motion and product treatment, so a launch and its follow-ups look like they came from one place.

Launch films

A 30-second master in 16:9 and a 9:16 version for TikTok and Reels, cut to introduce a launch or a campaign to a wide audience.

First film$4,500

Product videos

Focused edits that explain one feature or a specific use case. Priced per video, with the rate falling as the series grows.

Per videoFrom $1,750

Motion and graphics

Title systems, kinetic type, transitions and supporting AI-generated content, delivered inside every film or as a standalone pass on your footage.

IncludedIn every film

Concepting and copywriting

The idea comes first. Then the words.

Every film starts on paper. We find the one thing worth saying, build the concept around it, and write every word the audience will read on screen, so the edit has something to carry.

Campaign concepts

The central idea for a launch or season, pitched as a short treatment before anything is made.

Taglines and on-screen copy

Headlines, title cards, supers and end frames written to be read in a second on a phone.

Social captions

Post copy and cutdown lines in your voice, delivered with every film.

Every launch film includes its own treatment and on-screen copy. Campaign concepting, creative direction and copywriting are also available on their own; see pricing.

Selected work

Recent films for a national retailer.

Social films for American Eagle Outfitters. The reel and full case studies are shared privately with the people signing off on the next one.

American Eagle × Lamine Yamal

15-second vertical social film. Concept, edit, color grade, motion effects and graphics.

Request the reel ↗

American Eagle

15-second vertical social film. Edit and color grade.

Request the reel ↗

Frames from the films. The full reel and case studies are shared on request.Request the reel

Pricing

Clear pricing, no retainers.

Films are priced per video. Concept, direction and copy are priced per project or per day. Start with a launch film, then add what you need.

Start here

Launch package

$4,500

Then $3,800 for each subsequent launch

One 30-second master in 16:9
One 9:16 version adapted for TikTok or Instagram Reels
Film treatment, on-screen copy, edit, color grade, motion graphics and AI-generated content
Sets your branded system: typography, motion, product presentation and format rules
Two client checkpoints: creative direction approval, then edit review
Editable project files and reusable templates, so your team can extend the work in-house

Start with a launch film

Ongoing

Product video

$2,200

Per video. $1,950 each with 5, $1,750 each with 10

One focused edit explaining a feature or a use case
Runtime and format agreed per brief
Edit, color grade, motion graphics and AI-generated content
Uses your existing brand assets, or the system from a launch package
Same two checkpoints on every video
Editable project files and reusable templates included

Book a product video

Series pricing

Per video

Total

You save

1 video

$2,200

5 videos

$1,950

$9,750

$1,250

10 videos

$1,750

$17,500

$4,500

Concept, direction and copy

Available on their own or alongside any film.

Concepting

Campaign concept

From $3,500

Two creative routes, a written treatment, moodboard and key frames for a launch or season. You pick a direction before anything is made.

Creative direction

$1,500 / day

A director on your shoots, edits or in-house team. Reviews, art direction and final say on what ships. Half days at $850.

Copywriting

Campaign copy

From $2,000

Tagline options, headlines, on-screen supers, end frames and social captions, written in your voice for one campaign.

Runtime, format and generation scope are agreed for each brief. The revision allowance is agreed in writing before production. Longer runtimes, additional versions and any filming or third-party costs are quoted separately.

Process

Four steps, two client checkpoints.

Checkpoints are approvals, not revision rounds. You see the direction before the edit begins, and the cut before it ships.

Brief

We agree on the message, the audience, the assets, the formats and the scope.

Creative direction

You approve the treatment and the visual approach before the full edit begins.

Checkpoint

Production

We edit the film and build the supporting content and motion. A human eye on every frame.

Review and delivery

You review the edit with one set of consolidated notes. We finish and export the agreed files.

Checkpoint

The studio

Everyone has the same tools now. What they don't have is taste.

North of Human is an AI-native video studio in Brooklyn. We use generation where it makes a film better and a director's judgment everywhere else. The result is work that moves fast, costs a fraction of a shoot, and still feels made by a person.

Founded2026, Brooklyn, NY

ClientsConsumer brands and apps. Fashion, lifestyle, product, social.

CapabilitiesConcepting, copywriting, editing, color, motion graphics, AI image and video generation

ReachAny location on earth. No crew, no travel days.

Start a project

Tell us what you're launching.

Which format it needs and when it has to exist. You'll hear back within a day with a point of view, not a deck.

Emailhello@northofhuman.com

StudioBrooklyn, NY · Any location on earth

ResponseWithin one business day